Top 10 Email Marketing Mistakes
Most online businesses set up email lists of some sort, then proceed to just send out emails. This document will show you, from the perspective of the person RECEIVING the emails, what mistakes many people make. Avoid these mistakes to ramp up your email list to profitability.
Read the story »Fulfillment Companies Ease the Shipping Burden for Ecommerce Companies
Until 2006, Glynn Gallagher's life was "really, really hectic to say the least.". She started work every morning at 8 am, printing out her previous day's orders from her website LockPickShop.com, along with a picklist, and trudged out to the makeshift warehouse building in her backyard. The rest of the day was spent answering customer service calls, packing orders for shipment, and handling returns. She skipped breakfast and allotted herself a 20-minute lunch break. After repeating the process in the afternoon for all the morning orders, she loaded all the boxes in her car and drove to the post office, waited for them to process her orders, and then drove to the UPS Store and did the same thing. She came home and dealt with emails and her website until midnight each night.
Read the story »Site Development
Improve Your Bottom Line with Better Search Tools
Many e-commerce packages available today provide some search capability out of the box. These out-of-the-box...
Building a Miva Merchant Website with XHTML and CSS
For web development purists, the holy grail of coding an ecommerce site using an off-the-shelf package...
Advanced URL Rewriting with Miva Merchant
URL Rewriting is a way of changing the URLs within a website to a more logical and/or more search...
Product Merchandising
How to Write Great Product Descriptions
There's no doubt that, on the web, a thousand words is worth quite a bit more than a picture! At...
Choosing Product Codes or Item Numbers
If you're building your first ecommerce site, the idea of choosing a convention for your product...
Ecommerce QuickTips
Quick Tip: Easy Domain Switching for Miva Merchant Stores
Because we do a lot of redesigns and offline development, our customers usually have at least two...
Quick Tip: Including Recent Wordpress Posts in Miva Merchant
The great thing about having a blog for your business is that it gives customers and search engines...
Quick Tip: Setting a Fallback Image
Nothing looks less professional than an ecommerce site full of broken images! However, if you're...
