Running an e-Commerce site is difficult. Customer service can be a challenge. Combining the two proves even more taxing. Call center software is a great option for busy e-Comm sites that have more customer service calls than they can currently handle. Not only can your business benefit by improving customer service, you can also save [...]
Any company that uses affiliate marketing to drive customers to its website is opening itself up a host of tricks (many of which that are easy to spot) that certain questionable affiliate marketers use. Many of these tricks drive traffic to your site that would have arrived there anyway, by bidding on your brand name [...]
This post is a follow-up to my last one about hosting your own applications versus outsourcing them to third parties. One of the problems I see pretty often on sites is that many key components are each served by a different company. You have one provider for customer reviews, another vendor for videos, a third [...]
Over the past few months, I’ve watched as one particular e-commerce business make decisions about adding new features to their website. In an effort to increase revenue, they’ve spent time and money on conversion optimization testing, speed and performance testing, a hosted reviews system with more bells and whistles than their previous customer reviews package, [...]
I bet you’re looking to stand out in the search engines. Right? Of course, we all are. Especially e-commerce sites, whose business often is so completely tied to search engine traffic. Although we usually focus on getting our pages ranked higher, it’s also important to make those listings enticing enough that people want to click [...]
Well, readers, how many of you do I have left? I just got home from teaching a Zumba class, and patting myself on the back for accomplishing one of my New Year’s resolutions for last year, while at the same time knowing my plans to write the first post that has been published here since [...]
One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It’s much easier to get customers talking about fashion or entertainment than about, well, ID cards. Retailer IDWholesaler.com wanted to break through that barrier, and get people talking about their products and [...]
Shoppers have come to expect the human touch almost as much online as they do when they visit a store in person at their local mall. Given this expectation, let’s discuss how you can optimize customer service emails to create a stronger relationship with your customers.
Which is a Better measurement for Success in Today’s Online World? Mark Twain was famed for many things, but the one phrase of his I like the best always has been, “there are lies, damn lies and then statistics”.
We’re a community of “glass is half empty” kind of shoppers. I was watching an old rerun of “The Big Bang Theory” Friday night, where Sheldon described himself as being a person of infinite patience, having once waited for two-and-a-half hours on the customer support line with Hewlitt Packard just to complain about their customer support. That’s our collective voice in a nutshell.
